By Ron Reason
Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After a number of years on faculty at Poynter, heading my own design firm in Chicago, taking a detour for a Distinguished Professorship in Journalism at the University of Montana, I’m now based in Portland, Ore., and work virtually or travel to clients as needed.
In addition to traditional redesign services, I also offer remote creative direction, as well as ongoing design and production, for smaller publications that may not have access to a creative supervisor or full-time designer. (Read more on these services.)
What’s kept me in business, even through challenging times for some areas of editorial publishing? A creative yet grounded approach that puts great storytelling – as well as user experience and yes, revenue implications – above mere good looks. My clients usually express this best:
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