University of Montana J-school students: Why consider taking my course, “Critical Thinking About Design and Disruption: The Spring 2015 Pollner Seminar?”
Here’s the pitch.
Your first or next job or internship in the news industry will be with an employer engaged in serious conversations about change. (If they aren’t, you don’t want to be there.) Reinvention, redesign, innovation. Product expansion or contraction. Newsroom reorganization. Revenue generation or fundraising. Audience retention and expansion. Marketing, partnerships, alliances and events. This conversation may be organic and ongoing … or it may be urgent.
A solid journalism education empowers you to CREATE journalism, but not necessarily to RECREATE it. It’s a different skill set, more management and leadership than anything, and it’s a tricky conversation for newcomers. You have to know how to take something apart before you can put it back together and improve it. That’s where this course comes in. “Critical Thinking About Design and Disruption” will empower you to step up on Day 1 of your next gig, volunteer for (or even lead) that task force or committee exploring change, help brainstorm meaningful ideas about growth or survival, and do so with clarity and confidence.
I can’t advise strongly enough: Whether you intend to be a reporter, editor, photographer, designer, or digital producer, it will be to your advantage to be prepared for this kind of thought, conversation, and work.
Students will get a real-world, global view of change, innovation, and tumult, critically dissecting case studies of news publication reinvention and expansion in which the instructor has actively participated, recently or currently. (For example: these.) We will also discuss examples of change elsewhere in the media landscape Read the full post »