[Update: Since this blog post was first published in 2010, some design elements of The Stranger may have changed, but the spirited visual mission has not. Find lots of fun new links celebrating the paper’s 25th anniversary at the bottom of this post. To be clear, this was not one of my redesign projects; rather, it’s among publications I have admired for a while, and have discussed with my students and clients. Happy birthday, Stranger! – RR]
My client newspapers do not always find it helpful for me to just show up and offer my No. 1 piece of consultatory advice: “Stop being so boring,” bop them over the head (Dogbert-style) with a rolled-up newspaper, and leave. They say: Ron, we want specifics. We want role models to aspire to.
I share crazy ideas from other clients, like when I got the San Francisco Examiner (which was on death’s door at the time, surprisingly, still in business) to turn its back page Sports section upside down. You know, flip the paper over, so you can read the pages logically, sequentially, instead of backward, like other daily tabs, and so it can be displayed near stadiums or sports bars with the appearance of a free-standing magazine. (Sneer if you like, but people talked about it, and a year later the paper was sold for a fortune, to that Denver billionaire! Somewhere, a Chinese publishing dynasty is rolling around laughing in big piles of cash! The idea was also adopted, and adapted, by clients in New York City, Nairobi and Dubai.) Work I have done for the mafia seems to be especially popular, as well.
I also share ideas picked up in my travels. In today’s column, I present a curated potpourri of cool things observed in the print edition of The Stranger, Seattle’s venerable alt-weekly, in hopes that other papers who read this might become less boring, draw new readers and advertisers, and better serve their communities. Editor Christopher Frizzelle and his staff obviously know how to do it, care about the details, and look like they’re having great fun. (“It’s true that it’s a marvelous place to work – best job on the West Coast, I always say,” he emailed to say.)
Culled from three issues picked up while speaking at an Association of Alternative Newsweeklies convention in Toronto, please enjoy these 7 Random Things I Love About The Stranger. Click to enlarge any image for more detail. MSDs (mainstream dailies) in particular, please note: This column is NSFBN* Read the full post »