Redesigning your magazine
or newspaper? Start here.

Magazine and newspaper redesign resources. Start here.
By Ron Reason

Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated with clients worldwide for more than 25 years. (Bio. LinkedIn. Client list.) After taking a break to teach a master class in journalism at the University of Montana, I’m based in Portland, Ore., and work virtually or travel to clients as needed.

What’s kept me in business, even through challenging times for editorial publishing? A creative yet grounded approach that puts great storytelling and functionality ahead of good looks and technology. My clients usually express this best: Read the full post »

Client update: NCAA Magazine honored for excellence

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In its Summer 2016 annual awards competition, the Trade Association Business Publications International gave my former client Champion magazine its Gold Award for Best Single Issue for its Fall 2015 issue. The magazine also was awarded five other Tabbie Awards for editorial, design and photography. Learn more about the awards here: http://www.tabpi.org/awards.htm To learn more about the redesign process at Champion, visit this earlier blog post, Champion magazine redesigns, rethinks and scores! To view numerous other resources for magazine design and redesign, visit this link.

Need to transition? Move those feet!

Recently I was asked by DESIGN, the magazine of the Society for News Design, to contribute to its summer issue focused on theme of “transition.” SND President Sara Quinn suggested I frame my ideas around a series of photos that intrigued her in recent years, taken while looking down at my feet as I have traveled the world. Read the full post »

For Akron Beacon Journal, the debut of a ‘facelift’ redesign

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[Samples of the redesigned pages.]

Read the full post »

Course syllabus, “J494: Critical Thinking About Design and Disruption”

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By Ron Reason
University of Montana School of Journalism
Spring 2015 T. Anthony Pollner Distinguished Professor 

WELCOME TO THE LANDING PAGE for “J494: Critical Thinking About Design and Disruption,” The Spring 2015 Pollner Seminar I taught at the University of Montana School of Journalism. In a nut shell, this course covers innovation, experimentation, transformation and upheaval rocking the news media today, across all platforms.

Here I post summaries of the focus of each week of class, with links to relevant blog entries, assignments, required reading, outcomes and more. (RelatedHow I developed this course, and its intentions. Basically, it’s a leadership and management course, disguised as a design course, which I proposed to prepare grads to navigate and lead in the disruptive workforce they are entering. Here’s some background on the generous Pollner family endowment that funds two professorships at UM each year.)

PLEASE NOTE: In addition to assignments and readings I required or suggested, the syllabus below has been amended to include numerous articles suggested by students. Look for entries in bold and blue, below, with credit to the student who posted the item to our private class Facebook page.

TOPICS, ASSIGNMENTS and RESULTS, WEEK BY WEEK

Week One, Jan. 27-29, 2015: What’s Design? What’s disruption?
Let’s discuss in detail what we mean by design (it’s not just visual – we design products, organizations, leadership techniques, marketing campaigns, and more) and disruption (it’s not just contraction or death – think startups, reinventions, redesigns, partnerships, innovation and experimentation). Read the full post »

NYT Editor Dean Baquet on longform’s future, the Apple Watch, sending reporters into war

New York Times Executive Editor Dean Baquet spent Thursday, April 16, 2015 speaking with the School of Journalism at the University of Montana and the Missoula community. Following are  statements from his appearances before classes, including “J494: Critical Thinking About Design and Disruption,” and videos from a lecture to the public on creating quality journalism in a digital world. Please note that responses to questions from classes are paraphrased except where quotation marks are specifically used.

Read the full post »

4 big ways the NYTimes is helping us teach ‘design and disruption’

Manhattan meets Montana: With great help from Times staff, we have a front row seat to study news media innovation, leadership, risk and hope

By Ron Reason

Several months of discussing innovation and change at The New York Times culminates this Thursday for our class, “Critical Thinking About Design and Disruption,” when Times Executive Editor Dean Baquet comes to campus as part of Dean Stone Week. He’ll spend an hour in our classroom, and others at the University of Montana School of Journalism, and later present a lecture to the public, “Quality Journalism in the Digital Age: Challenges and Opportunities.”

baquetBaquet’s visit comes in the wake of months of intense change at the Times, and a huge media spotlight on the evolving yet challenged brand, its people and their work – a lucky break for students getting an up-close-and personal look at issues shaping the industry, and their future, partly thanks to a variety of Times staffers helping us out. Here are ways we’ve been taking a deep dive into the Times, in preparation for Baquet’s time here this week:

Read the full post »

He wears pink socks: A Dean Baquet/ NYTimes reading list for UMJSchool

Baquet is seemingly everywhere, including the current issue of The Hollywood Reporter. Link here to learn why...

Baquet is seemingly everywhere, including the current issue of The Hollywood Reporter. Link here to learn why…

Hebdo, Abramson, innovation, diversity, mobile, Magazine, multimedia: Studying up on an esteemed visitor, his company

In advance of this Thursday’s visit to the University of Montana School of Journalism by Dean Baquet, Executive Editor of The New York Times, students in a variety of classes including J494: The Pollner Seminar, Critical Thinking About Design and Disruption have been studying up on the institution, its innovations, and the man, who will spend an hour with our class and give a public lecture later that night. Following is a curated list of articles and links, including many assigned to J494, for anyone wanting to learn more in advance of his visit to campus. (Related, from this blog: “4 big ways the NYTimes is helping us teach design and disruption.”)

ABOUT or BY DEAN BAQUET

Dean Baquet bio with links to his Times columns and articles (NYTimes) 
Baquet assumes editorship after departure of Jill Abramson
(NYTimes, David Carr)
On Abramson, race, surviving cancer, and ‘TMZ envy’ (Daily Beast, Lloyd Grove)
Meet Dean Baquet, the Times’ first black boss (New York magazine, Joe Coscarelli)
“One of the most famous quotes in political journalism came from his reporting”: 10 facts about Baquet
(Politico, Lucy McCalmont)
Baquet: Media failed after 9/11, hopes next Snowden comes to them (Huffington Post, Michael Calderone)
Dean Baquet calls critic of Times’ Hebdo decision an ‘asshole’ (Politico, Dylan Byers)
‘We were arrogant,’ Baquet says of Hebdo decision (Spiegel, Isabell Hülsen and Holger Stark)
Turbulence at the Times (Politico longform from 2013)
Baquet gives tour of private office, says he checks Facebook 15 times a day (Hollywood Reporter)

Read the full post »

Launching today: A new Crain’s Detroit Business for a new Detroit

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[The relaunch issue cover, and a Special Report opener inside.]

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Want a more creative publication? Skilled staff? Conduct art classes

Sylvia Kolaski, Senior Art Director, and Pierrette Dagg, Creative Services Director for Crain's Detroit Business, prepare art training sessions for the staff.

Sylvia Kolaski, Senior Art Director, and Pierrette Dagg, Creative Services Director for Crain’s Detroit Business, prepare art training sessions for the staff. [Photo: Madalyn Knebel]

Often the road to redesign brings happy surprises (beyond, one hopes, a smart looking publication). Prototyping and other goal-setting can suggest workflow restructuring, clarification of roles and responsibilities, and training needs. All came about at our redesign this spring of Crain’s Detroit Business, where redesign project manager Pierrette Dagg was promoted to Creative Services Director shortly before the relaunch. She began looking for ways to elevate skill levels on the staff while making the redesigned pages even more inviting. One big solution? A regular series of cross-departmental art classes, or what she calls “Design Think Tanks,” which are already making the publication look and read better. The effort has expanded to include several sister newsrooms in the Crain family as well. Here’s my conversation with Pierrette on how that all came about and where it’s going.

What prompted you to suggest doing art classes for Crain’s Detroit Business? How did the redesign factor in to this idea?

“Everybody on my art team (marketing, sales and editorial) has a very different set of skills. That said, people are working differently, creating files differently, and sharing is difficult. Not to mention the hell that comes on when someone goes on vacation and we have to fill a gap. When I was promoted to Art Director, I took time to consider everyone’s strengths and realized we have a lot of talent and specific skills on this team. Marketing could benefit from some of editorial’s layout and typography skill. Editorial could be more aesthetically pleasing with some additional art techniques and understanding. Read the full post »