What prompted you to suggest doing art classes for Crain’s Detroit Business? How did the redesign factor in to this idea?
“Everybody on my art team (marketing, sales and editorial) has a very different set of skills. That said, people are working differently, creating files differently, and sharing is difficult. Not to mention the hell that comes on when someone goes on vacation and we have to fill a gap. When I was promoted to Art Director, I took time to consider everyone’s strengths and realized we have a lot of talent and specific skills on this team. Marketing could benefit from some of editorial’s layout and typography skill. Editorial could be more aesthetically pleasing with some additional art techniques and understanding. Read the full post »