Redesigning your magazine
or newspaper? Start here.

Magazine and newspaper redesign resources. Start here.

By Ron Reason

Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated with clients worldwide for more than 25 years. (Bio. LinkedIn. Client list.) I’m based in Chicago and often work virtually but travel to clients as needed.

What’s kept me in business, even through turbulent times for editorial publishing? A creative yet grounded approach that puts great storytelling and functionality ahead of good looks and technology. My clients usually express this best:

“Ron showed a real understanding of the day-to-day editorial process and limitations – something I’ve found to be the biggest weakness of most other editorial designers. His designs are not only aesthetically pleasing, but actually help build a better publication that gives more (and more useful) information to the audience – in other words, he can actually help you improve your journalism, not just the look and navigability of your product.” [Jonah Bloom, editor during my work over several years with client Advertising Age in New York City. For additional references, link here.]

Here you will find more than 300 blog entries with tips, cases studies, and tons of advice for approaching an editorial redesign – with the help of a consultant or even by yourself – or just improving your daily design, graphics, writing or editing. Magazine redesign? Got that covered. Newspaper redesign? All over it. Business and trade publications? Kinda specializing in that. Tabloids? Here you go.

LET’S TALK! After poking around here a bit, if you are interested in learning more about how we can work together, here’s what happens next: Read the full post »

For Akron Beacon Journal, the debut of a ‘facelift’ redesign

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When Bruce Winges, Editor and Vice President of the Akron Beacon Journal, first contacted me in January about a possible redesign, he cautioned that he didn’t think he had to blow the whole place up – and didn’t really have the time or budget for that, anyway. What we agreed on was a limited set of consulting services that allowed him and his team to meet a very tight deadline and to create enough change to prompt readers and advertisers to take notice.

Read the full post »

Course syllabus, “J494: Critical Thinking About Design and Disruption”

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By Ron Reason
University of Montana School of Journalism
Spring 2015 T. Anthony Pollner Distinguished Professor 

WELCOME TO THE LANDING PAGE for “J494: Critical Thinking About Design and Disruption,” The Spring 2015 Pollner Seminar at the University of Montana School of Journalism. Here I post summaries of the focus of each week of class, with links to relevant blog entries, assignments, required reading and more. (RelatedHow I developed this course, and its intentions. Basically, it’s a leadership and management course disguised as a design course, proposed to prepare grads to navigate, and dominate, the disruptive workforce they are about to enter. Background on the generous Pollner family endowment that funds two professorships each year.)

PLEASE NOTE: In addition to assignments and readings required and suggested by the instructor, the syllabus below has been amended to include numerous articles suggested by students in the course. Look for entries in bold and blue, below, with credit to the student who posted the item to our class Facebook page.


Week One, Jan. 27-29, 2015: What’s Design? What’s disruption?
Let’s discuss in detail what we mean by design (it’s not just visual – we design products, organizations, leadership techniques, marketing campaigns, and more) and disruption (it’s not just contraction or death – think startups, reinventions, redesigns, partnerships, innovation and experimentation). Read the full post »

NYT Editor Dean Baquet on longform’s future, the Apple Watch, sending reporters into war

New York Times Executive Editor Dean Baquet spent Thursday, April 16, 2015 speaking with the School of Journalism at the University of Montana and the Missoula community. Following are  statements from his appearances before classes, including “J494: Critical Thinking About Design and Disruption,” and videos from a lecture to the public on creating quality journalism in a digital world. Please note that responses to questions from classes are paraphrased except where quotation marks are specifically used.

Read the full post »

4 big ways the NYTimes is helping us teach ‘design and disruption’

Manhattan meets Montana: With great help from Times staff, we have a front row seat to study news media innovation, leadership, risk and hope

By Ron Reason

Several months of discussing innovation and change at The New York Times culminates this Thursday for our class, “Critical Thinking About Design and Disruption,” when Times Executive Editor Dean Baquet comes to campus as part of Dean Stone Week. He’ll spend an hour in our classroom, and others at the University of Montana School of Journalism, and later present a lecture to the public, “Quality Journalism in the Digital Age: Challenges and Opportunities.”

baquetBaquet’s visit comes in the wake of months of intense change at the Times, and a huge media spotlight on the evolving yet challenged brand, its people and their work – a lucky break for students getting an up-close-and personal look at issues shaping the industry, and their future, partly thanks to a variety of Times staffers helping us out. Here are ways we’ve been taking a deep dive into the Times, in preparation for Baquet’s time here this week:

Read the full post »

He wears pink socks: A Dean Baquet/ NYTimes reading list for UMJSchool

Baquet is seemingly everywhere, including the current issue of The Hollywood Reporter. Link here to learn why...

Baquet is seemingly everywhere, including the current issue of The Hollywood Reporter. Link here to learn why…

Hebdo, Abramson, innovation, diversity, mobile, Magazine, multimedia: Studying up on an esteemed visitor, his company

In advance of this Thursday’s visit to the University of Montana School of Journalism by Dean Baquet, Executive Editor of The New York Times, students in a variety of classes including J494: The Pollner Seminar, Critical Thinking About Design and Disruption have been studying up on the institution, its innovations, and the man, who will spend an hour with our class and give a public lecture later that night. Following is a curated list of articles and links, including many assigned to J494, for anyone wanting to learn more in advance of his visit to campus. (Related, from this blog: “4 big ways the NYTimes is helping us teach design and disruption.”)


Dean Baquet bio with links to his Times columns and articles (NYTimes) 
Baquet assumes editorship after departure of Jill Abramson
(NYTimes, David Carr)
On Abramson, race, surviving cancer, and ‘TMZ envy’ (Daily Beast, Lloyd Grove)
Meet Dean Baquet, the Times’ first black boss (New York magazine, Joe Coscarelli)
“One of the most famous quotes in political journalism came from his reporting”: 10 facts about Baquet
(Politico, Lucy McCalmont)
Baquet: Media failed after 9/11, hopes next Snowden comes to them (Huffington Post, Michael Calderone)
Dean Baquet calls critic of Times’ Hebdo decision an ‘asshole’ (Politico, Dylan Byers)
‘We were arrogant,’ Baquet says of Hebdo decision (Spiegel, Isabell Hülsen and Holger Stark)
Turbulence at the Times (Politico longform from 2013)
Baquet gives tour of private office, says he checks Facebook 15 times a day (Hollywood Reporter)

Read the full post »

Launching today: A new Crain’s Detroit Business for a new Detroit

a compo

[The relaunch issue cover, and a Special Report opener inside.]

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Want a more creative publication? Skilled staff? Conduct art classes

Sylvia Kolaski, Senior Art Director, and Pierrette Dagg, Creative Services Director for Crain's Detroit Business, prepare art training sessions for the staff.

Sylvia Kolaski, Senior Art Director, and Pierrette Dagg, Creative Services Director for Crain’s Detroit Business, prepare art training sessions for the staff. [Photo: Madalyn Knebel]

Often the road to redesign brings happy surprises (beyond, one hopes, a smart looking publication). Prototyping and other goal-setting can suggest workflow restructuring, clarification of roles and responsibilities, and training needs. All came about at our redesign this spring of Crain’s Detroit Business, where redesign project manager Pierrette Dagg was promoted to Creative Services Director shortly before the relaunch. She began looking for ways to elevate skill levels on the staff while making the redesigned pages even more inviting. One big solution? A regular series of cross-departmental art classes, or what she calls “Design Think Tanks,” which are already making the publication look and read better. The effort has expanded to include several sister newsrooms in the Crain family as well. Here’s my conversation with Pierrette on how that all came about and where it’s going.

What prompted you to suggest doing art classes for Crain’s Detroit Business? How did the redesign factor in to this idea?

“Everybody on my art team (marketing, sales and editorial) has a very different set of skills. That said, people are working differently, creating files differently, and sharing is difficult. Not to mention the hell that comes on when someone goes on vacation and we have to fill a gap. When I was promoted to Art Director, I took time to consider everyone’s strengths and realized we have a lot of talent and specific skills on this team. Marketing could benefit from some of editorial’s layout and typography skill. Editorial could be more aesthetically pleasing with some additional art techniques and understanding. Read the full post »

NYT Magazine redesign: for students, textbook “Design and Disruption”


Early word last week on the redesign/reinvention of The New York Times Magazine gave a good indication this wouldn’t be just a cosmetic exercise, a shuffling around of fonts with a few new editorial features. Instantly I suspected this would offer great lessons for the coming week for my class, “Critical Thinking About Design and Disruption,” at the University of Montana School of Journalism. (With NYT Editor Dean Baquet coming to speak to us April 16, and channels like The Upshot garnering great buzz for innovation and audience development, the Times is big on our radar this semester in Big Sky country.)

Read the full post »

NCAA Champion magazine redesigns, rethinks, and scores!

Highly appealing new type, color and navigation systems. But wait, there’s more! Smarter segmenting of stories, vastly improved conversational headlines, a tone of inspiring and mentoring readers, and stories that look forward rather than back. 

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One of the best things about taking a break from consulting to teach this semester at the University of Montana is that a number of recent clients are launching redesigns I can share immediately with my class, “Critical Thinking About Design and Disruption.” This week, we’re taking a deep dive into Champion, the quarterly glossy magazine of the NCAA, who brought me to their HQ in Indianapolis last year to help guide them through the strategy and mission of redesign and change management. Their fine work goes public just this month.

I occasionally do this sort of “limited” consulting where I’m tasked with bringing an internal group together, analyzing strengths and shortcomings of current approaches, and targeting specific values worth rethinking to push the magazine, organization, and/or brand forward. We look at editing strategies and voice, design tools, planning, internal communications, staff structure, and lots more “behind the scenes” stuff that can make or break a redesign. (The tough work of the actual redesign would later fall to the able hands of Creative Director Arnel Reynon, whose work I had admired for a few years.)

Champion had many strengths, including excellent design and photography on its covers and cover story  spreads inside, so it wasn’t something that needed to be blown up by any stretch. But when the project leader, Editor Amy Wimmer Schwarb, said they were pondering expanding the appeal of the magazine a bit beyond the NCAA membership, reaching out to more student athletes and fans of sports journalism in general, I agreed to help them think it through. I tasked them to consider how their story packaging, navigation and labeling, graphics, headlines, and even writing might be updated to appeal to both traditional and new readers alike.

What better way to teach “design and disruption” to my students than by showing and dissecting the physical evidence of change, happening right now in the industry?

Last Thursday, everyone in class got an older issue of Champion, pre-redesign, and I assigned them to analyze what worked and what might have fallen short in the old format. (And I ask the same of my class as I do of my clients: It’s not enough to respond with “I don’t know why, I just like it,” or “this doesn’t work for me” – articulate for me why the reader, the story, or the brand wins or suffers by what they see in the design or editing.) Then, this Tuesday, I gave them copies of the revamped Winter 2015 issue of Champion, hot off the press. Instantly, they said they were struck by the many improvements, as am I. Let’s walk through some of them.

1) Headlines with a stronger, more conversational voice.

It’s an almost universal criticism I offer up to publications I’m working with lately: your headlines are too often flat, they seem like a press release, they could be more compelling. Champion’s headlines weren’t terrible, or inaccurate, but sometimes they didn’t exactly inspire the reader to come on in. When I worked with the staff, we dove into the content and talked through specific ways to make the magazine seem less like it was talking at the reader and more like it was talking with them.

I love their solution: let’s not only write the headlines in a more compelling way, but display them as such. Shown here are two examples, at the bottom of each page reversed in blue:




Editors or publishers who bring me in for a design critique, or strategic tune-up, are surprised at how much of an emphasis I put on the writing of headlines. I tell them, reading weak headlines is like walking into a party and having the most dull person there greet you and start talking. I can’t wait to move on to something else. It’s one of the most important things we can work on in redesigning and rethinking a magazine.  Read the full post »