Say what?

What the heck is this? Would you run a cover like this – including your logo translated to Chinese? Learn more after the jump!

Art director Jaap Biemans of Holland’s Intermediair (interviewed in previous posts on this blog) sends the above provocative cover with (thank goodness) the following explanation:

“The cover is all about universities in the Netherlands offering no Chinese language-courses, in other words, a lack of preparedness anticipating future business with China. This is in contradiction to efforts byFrance and Germany. Page 3 (shown below) is in the same coloring but with the headline in Dutch to explain the cover line: ‘How Chinese are you?’ ”

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2 Comments

  1. rick

     /  March 19, 2010

    just saw the other great post, this one is nice nice nice!

  1. Cover Intermediair in het Chinees « I-kloon

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