Appearing soon @ AAN in Toronto, SND Denver

Just confirmed: headed to Toronto mid-July to speak at the annual convention of the Association of Alternative Weeklies. Following is a draft of  the session, tentatively slated for Friday afternoon, July 17:

Topic: “Redesigning? Don’t just aspire. ATTACK.”

Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around or jazzing up your covers. Today, any relevant redesign starts with serious strategy about revenue. What innovations can we design to pull in new advertisers, retain those at risk, or lure back those lost? How do we create new editorial “WOW” – probably on a shoestring – to anchor those premium spots? How do we pull in the sales teams as early as possible, devise marketing messages with punch, and create stronger marriages with editorial? This session will include a look inside the just-launched rethink of Atlanta’s Creative Loafing (blog case study and visuals here), and perhaps a hint at changes ahead for other papers I am working with.

Check out conference info here.

Also: Headed to SND in Denver in September, where I’ll talk about my work over several years with The Standard of Nairobi, Kenya (and likely a few other peripheral projects as well). I’ll talk about our major rethink of editorial and design strategy, as well as marketing, staff training, and strategic planning efforts that I directed there as well. Check out the SND conference lineup here.

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