Santa Fe New Mexican relaunches

Santa Fe New Mexican newspaper redesign

Congratulations to the Santa Fe New Mexican, which launched its redesign, created in-house by Art Director Brian Barker in September 2010. I recently had the pleasure of visiting the paper to conduct an intense week-long workshop, where we discussed redesign ideas, pacing and organization of the paper, the pros and cons of possible conversion to tabloid (they took a pass), innovation in advertising, and more.

On front pages like those above, the redesign makes one thing especially clear: the New Mexican (an independent, locally owned newspaper) takes seriously its role in facilitating the public dialogue, and civic issues are front and center on Page One. Congrats to Brian, Publisher Robin Martin, and everyone on staff for moving the paper forward. Long live the New Mexican!

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