Client references and recommendations

Following are recommendations from former clients. With the exception of the final testimony from Judy VandeWater, all are excerpted from my LinkedIn profile.

Jeremy Weate
Multimedia Director, Timbuktu Media, Nigeria
(I worked with Jeremy and his team on custom newsroom training programs and the creation of multimedia strategy for the startup news organization NEXT.)

“Ron has a great perspective on how words and images should work together to create an enhanced presentation of news pieces, beginning with a highly visual approach to story planning. Ron is also a great trainer, fully capable of orchestrating engaging seminars, fully sensitive to working in different cultural environments.”

Jonah Bloom
Former editor, Advertising Age
(I worked with Jonah and his team on redesign and newsroom training.)

“Ron worked with me on two re-designs for Advertising Age. Perhaps most importantly he showed a real understanding of the day-to-day editorial process and limitations – something I’ve found to be the biggest weakness of most other editorial designers. His designs are not only aesthetically pleasing, but actually help build a better publication that gives more (and more useful) information to the audience in other words, he can actually help you improve your journalism not just the look and navigability of your product. He’s also easy to work with, punctual, creative and an interesting guy to spend time with. I’d highly recommend him to anyone

Anne Glover
Digital Content Editor, Tampa Bay Times
I worked for and with Anne for many years while a staff member and manager at the Times, and on occasional programs at The Poynter Institute.

“Ron is a creative, thoughtful, detail-oriented designer who possesses one of the quickest minds I have ever worked with. Whether he was minutes from a pressure-packed late-night deadline or was working on something that required long-term project management, Ron always maintained a sense of calm and purpose that made working with him a pleasure. He’s a wonderful teacher as well. And he’s an innovator who was (and is) often ahead of trends. I still to this day look to him for inspiration and guidance when I’m in need of a creative fix.”

Pegie Stark Adam
Director at Stark Adam Design
(I have worked with Pegie on numerous teaching and consulting projects.)

“Ron combines a unique blend of intelligence, extraordinary craft, creativity and thoughtfulness into every project or seminar he creates, teaches in or participates in. His ability to create exquisite word / image combinations that reflect the content or message is clever and unique. His ability to articulate why visual solutions work in clear and concise ways is his special gift. These qualities make Ron Reason the consummate teacher, designer, manager and communicator.

“As a colleague Ron is a ‘partner’ in every aspect of the project or seminar. In working with Ron on both newspaper design projects and seminars, I have found that he is thorough and imaginative in developing creative strategies that result in doable and realistic outcomes. He encourages people to think beyond the ordinary and to enter into areas of creativity by posing questions and concepts that stretch imaginations. His impressive work experience as a writer, editor, manager, creative director and designer contribute to this skill.”

Judy VandeWater
Editor, Catholic Health World

One of Ron’s strengths is his pragmatism. We needed something that would work for us, a design dictated by content, but one that would help us break through the publication clutter on our readers’ desks. And that is what he delivered.” Link here to read more of Judy’s testimonial, independently reported by Signature, the magazine of the trade group Association Media & Publishing.

For a list of past clients for redesigns, newsroom training or public speaking, visit this link.

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