[Summer 2013] Capital Ideas, the magazine of ideas and analysis from the Booth School of Business at University of Chicago, has redesigned to adopt a sharper editorial focus, with a new look that emphasizes information over decoration.
I have been working for several months with editors Hal Weitzman and Emily Lambert, in the school’s new department of Intellectual Capital, on a redesign / rethinking, and the results arrive with the quarterly’s summer edition. In addition to having created the new look via several months of prototyping earlier this spring, I’m also providing ongoing, live design direction and layout, as on this first issue.
The new design strategy: Above all, SMART, like the subject matter and faculty and grad students whose work is covered. Informative. Clean. Authoritative. Easily navigated. Graphically rich. White space is orchestrated to provide relief for a fair amount of text, and photos and graphics are paced throughout the keep things visually lively and moving.
Shown here are the cover and sample spreads from the first issue (samples of the old format can be seen at the bottom of this post for comparison):
Below, for comparison, are sample pages of the layout before the redesign, with comments about perceived shortcomings of the format:
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Related or semi-related:
- Additional prototypes, and live page designs and infographics, from Capital Ideas magazine.
- More than a few dozen posts from this blog about magazine design and redesign.
- Also launched earlier this year: GRID, a glossy Chicago business and networking magazine. Sample pages.
- A gallery of magazine page designs, including outtakes and prototypes as well as live pages, from client magazines.
- Follow Ron Reason Consulting on Twitter.