All posts found when searching for Chicago Reader redesign

Chicago Reader redesign:
‘Will it get me to pick up the paper?’

“READER Week” continues, heralding the April 28, 2011 relaunch of the Chicago Reader. This post previews key changes that aim to make the print edition more appealing to readers and advertisers. There are dozens of smaller improvements to navigation and new content, but below are the biggies. In editing this post, I decided to address […]

Chicago Reader redesign:
A new music section to flip for

[Prototypes for covers of B Side: Chicago’s Music Magazine, the new music section of the Reader. Click to enlarge] Welcome to “READER Week,” a series of posts looking at the April 28, 2011 relaunch of the Chicago READER, the alternative newsweekly celebrating its 40th year. To kick things off, we look at what may be the […]

Chicago Reader redesign: Questions, background about the paper and project

I’ve been fielding questions about the Chicago Reader since formally beginning consultation on its redesign in September 2010. Below are a few questions about the redesign since it launched, as well as some basic background and links relating to the paper as of April 2011. For more about the relaunch of the paper on April […]

Redesigning to sell, not extra copies,
but the publication itself

“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]

Designing a new weekly newspaper
for Chicago’s Lincoln Park

[These two front pages were among prototypes I created for DNAinfo. The nameplate on the left was chosen.]  Update as of Spring 2015: Since this post was originally published, DNAInfo has expanded its print initiatives to include six more weekly newspapers for Chicago neighborhoods.  [Jan. 26, 2014] “There aren’t too many media companies starting print publications these […]

Prototyping Secrets, Part 2: The Mechanics of Redesign

TIPS FOR MAKING THE MOST OF TEXT, VISUALS, AND ADS  By Ron Reason My recent post dissecting the process of redesign brought an interesting question from a blog reader: How realistic should the text and photos be that are used on prototypes? I think the mechanics of redesign – the use of images, text and ads […]

Meet ‘Grid,’ a Chicago business mag with a focus on careers, networks

When asked by Chicago Sun-Times Media Group late last year to help with the creation of a new weekly business supplement, I was a bit skeptical. Nice to have the work, but hadn’t the paper been cutting back on business coverage (and staff)? And with the Crain’s flagship business weekly in town, the Trib down […]

New year, new clients: hello again,
Sun-Times, and U of Chicago

By coincidence as much as anything, I’ve had a history of really interesting clients, and 2013 has dawned with a couple that are no exception. First, for several months I’ve been helping the Chicago Sun-Times create a new business magazine (details and prototype images to come later). This paper has seen its share of change […]

Reader’s cover this week:
‘Type attack’ to the rescue

Love, love, LOVE this week’s cover design from former client Chicago Reader. Great example of a “type attack” conveying a kick-ass point better than a mug shot or some corny illustration with dollars being stuff into a back pocket. Kudos, as always, to art director Paul Higgins, Editor Mara Shalhoup and staff. Chicago’s professional watchdog […]

Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]