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Ad Age goes edgy with ‘Digital Issue’ cover lettering

This week’s cover of Advertising Age (a past client that I watch regularly) provided a bit of a typographic shocker: a chaotic digital font (or is it a font?) overlaid on a cast photo from MTV’s “Skins.” The headline: THE DIGITAL ISSUE (an annual affair for Ad Age). The subhead: “Your consumer’s brain on digital: […]

A TOC alternative: Ad Age’s Programming Guide

The 2006 Programming Guide debut (click twice on all images for larger detail). To view the evolution of this feature, keep reading … EARLIER HERE I’ve shared my thinking that, for many publications, the notion of a Table of Contents is outdated. Why repeat every single headline on a TOC when A) several or even […]

About Ron Reason

Editorial design and redesign, strategic thinking, and the culture and communities of the news media: the “Design With Reason” blog hosts hundreds of original articles and essays on these topics, with case studies, tips, visual inspiration and perspective. I am a consultant to news publications, universities and communications companies worldwide, with more than 25 years of experience telling […]