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Ad Age goes edgy with ‘Digital Issue’ cover lettering

This week’s cover of Advertising Age (a past client that I watch regularly) provided a bit of a typographic shocker: a chaotic digital font (or is it a font?) overlaid on a cast photo from MTV’s “Skins.” The headline: THE DIGITAL ISSUE (an annual affair for Ad Age). The subhead: “Your consumer’s brain on digital: […]

A TOC alternative: Ad Age’s Programming Guide

The 2006 Programming Guide debut (click twice on all images for larger detail). To view the evolution of this feature, keep reading … EARLIER HERE I’ve shared my thinking that, for many publications, the notion of a Table of Contents is outdated. Why repeat every single headline on a TOC when A) several or even […]

About Ron Reason

[Links below are to case studies or portfolios elsewhere on the blog.] Welcome to “Design With Reason,” where you’ll find hundreds of original articles and essays, with case studies, visual galleries, advice and perspective.┬áMy focus is a unique mix of a journalist’s eye for storytelling, an art director’s passion for visual impact, a news publisher’s […]