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Ad Age goes edgy with ‘Digital Issue’ cover lettering

This week’s cover of Advertising Age (a past client that I watch regularly) provided a bit of a typographic shocker: a chaotic digital font (or is it a font?) overlaid on a cast photo from MTV’s “Skins.” The headline: THE DIGITAL ISSUE (an annual affair for Ad Age). The subhead: “Your consumer’s brain on digital: […]

A TOC alternative: Ad Age’s Programming Guide

The 2006 Programming Guide debut (click twice on all images for larger detail). To view the evolution of this feature, keep reading … EARLIER HERE I’ve shared my thinking that, for many publications, the notion of a Table of Contents is outdated. Why repeat every single headline on a TOC when A) several or even […]

About Ron Reason

“Design With Reason” is the companion blog (launched in 1997 and relaunched in 2007) to the website ronreason.com, the home page of Ron Reason Consulting. Here you’ll find hundreds of articles and essays with case studies, tips and opinions about editorial design and redesign, strategic thinking, and the culture and communities of the news media. I am a consultant to news publications, universities […]