All posts found when searching for chicago reader newspaper redesign

Free papers, is it time for a redesign? Here are 7 factors to consider

By Ron Reason Adapted from materials prepared for and distributed by IFPA, Spring 2018. In advance of speaking later this year at the IFPA / Independent Free Papers of America conference in Philadelphia, I’m hearing good feedback that readership and advertiser interest are holding steady for free papers, or at least are not as in peril […]

Rethinking your magazine, newspaper, website or other publication? Start here.

By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.)

Redesigning to sell, not extra copies,
but the publication itself

“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]

Designing a new weekly newspaper
for Chicago’s Lincoln Park

[These two front pages were among prototypes I created for DNAinfo. The nameplate on the left was chosen.]  Update as of Spring 2015: Since this post was originally published, DNAInfo has expanded its print initiatives to include six more weekly newspapers for Chicago neighborhoods.  [Jan. 26, 2014] “There aren’t too many media companies starting print publications these […]

Prototyping Secrets, Part 2: The Mechanics of Redesign

TIPS FOR MAKING THE MOST OF TEXT, VISUALS, AND ADS  By Ron Reason My recent post dissecting the process of redesign brought an interesting question from a blog reader: How realistic should the text and photos be that are used on prototypes? I think the mechanics of redesign – the use of images, text and ads […]

Meet ‘Grid,’ a Chicago business mag with a focus on careers, networks

When asked by Chicago Sun-Times Media Group late last year to help with the creation of a new weekly business supplement, I was a bit skeptical. Nice to have the work, but hadn’t the paper been cutting back on business coverage (and staff)? And with the Crain’s flagship business weekly in town, the Trib down […]

Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]

6 things the news industry can learn from the Chicago Reader (print edition)

[ON THE OCCASION OF ITS 40TH BIRTHDAY] (Related: How our redesign flipped the Reader’s iconic music coverage into its own brand, “B Side.”) Last year I wrote an admiring post on Seattle alt weekly The Stranger, praising the paper (as well as its integrated, smart and funny marketing and digital efforts), and pondering: This is […]

A business newspaper redesigns – ‘from a position of strength’

[The first live edition of the redesigned newspaper. From the logo to the body text, all type was reconsidered. For the first issue, a more magazine-like centerpiece was planned to grab attention. See additional design variations in prototypes below, and compare the new look to the old look from recent issues.] [LITTLE ROCK] Arkansas Business, […]