All posts found when searching for community newspapers

Virginia community newspapers redesign: A success story

[Lynchburg, VA] Great news to end the year with: Our relaunch of a new shared design for a number of smaller community newspapers produced from Media General’s editing center here has been an instant success. In the words of Managing Editor Jason Snyder: “The redesign has gone great so far. It’s been the easiest of […]

Warren Buffett’s good taste in community news, dynamic design

Maybe Warren Buffett knows the value of good design, as well as solid local community news? Link via the image above or here to review an inspiring portfolio of the Media General dailies and weeklies acquired this week by Buffett’s Berkshire Hathaway. The papers (whose redesign I directed in 2010-2011) sport solid, inviting and often […]

The Panorama experiment: What newspapers and magazines can still learn

What if you redesigned your newspaper, or published a start-up, that elicited reactions like this:

Trib doubletruck delivers “community report”

[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]

A “save the newspapers” ad campaign: Marketing gurus respond

[SECOND IN A SERIES ON MARKETING NEWSPAPERS] Updated, with links to promising smaller-market ad campaigns at bottom. Just a day after posting some thoughts about the state of newspaper marketing, along comes the above campaign by The Newspaper Project promoting … appreciation of the printed word. (Click to enlarge.) While I had my own instant […]

Newspapers dying? Don’t tell these 5 startups

Perhaps hard to believe with the current business climate, but people are still boldly starting up newspapers. Five startups have been among my projects within the last year: Crain’s Manchester Business, a U.K. offshoot of the most notable city business publications in the U.S. This weekly title is a fully original, locally produced product and […]

Rethinking your magazine, newspaper, website or other publication? Start here.

By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.)

Hispanic business press pioneer: Three cheers for growth, diversification

It’s always terrific to see one of my clients moving forward, making new connections, and creating new revenue streams. Even better to hear gushing praise for these efforts directly from readers, advertisers, and partners. Such was the case Friday, June 20, 2014, when the publishers of the Hispanic business newspaper Negocios Now invited me to witness […]

Redesigning to sell, not extra copies,
but the publication itself

“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]

Richmond Times-Dispatch
redesign unveils Dec. 7

Yes, Virginia, there’s a lot to look forward to this holiday season, for lovers of improved newspapers. The Richmond Times-Dispatch launches design and content changes this week (Tuesday, Dec. 7, 2010). Above is a quick look at daily and front page prototypes; live pages will be posted here this week. Among the changes: Bigger body […]