By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After taking a detour for a semester in 2015 for […]
Often the road to redesign brings happy surprises (beyond, one hopes, a smart looking publication). Prototyping and other goal-setting can suggest workflow restructuring, clarification of roles and responsibilities, and training needs. All came about at our redesign this spring of Crain’s Detroit Business, where redesign project manager Pierrette Dagg was promoted to Creative Services Director shortly before the relaunch. She […]
Occasionally I like to check in on my redesign clients to see how design elements and strategies for change have been adopted. Modern Healthcare magazine, which I redesigned in November 2013, just passed its one-year anniversary. One of the chief directives from Publisher Fawn Lopez: “Ron, we have got to do something about these covers.” […]
Going bold with ‘comics journalism’: The Reader, Creative Loafing, and U of Chicago research magazine Capital Ideas [July 13, 2014] The work of three current and former clients reinforces the potential for visual journalism to tell complex stories in eye-grabbing ways – the Chicago Reader and Atlanta’s Creative Loafing, both of which I redesigned several years ago, and Capital […]
It’s always terrific to see one of my clients moving forward, making new connections, and creating new revenue streams. Even better to hear gushing praise for these efforts directly from readers, advertisers, and partners. Such was the case Friday, June 20, 2014, when the publishers of the Hispanic business newspaper Negocios Now invited me to witness […]
In a completely unscientific look at how the media landscape is moving forward, here’s a recap of the challenging, exciting projects I’ve been engaged in this year: February: I created the design for GRID, the print edition of a new business news venture for the Chicago Sun-Times. A glossy weekly inserted into select copies of […]
One of my favorite things about working on magazine redesigns is exploring the possibility of display type to create energy and excitement throughout the pages. I learned long ago not to be put off by potentially dry or academic content – every story has potential to be made more visually inviting with display type.
When asked by Chicago Sun-Times Media Group late last year to help with the creation of a new weekly business supplement, I was a bit skeptical. Nice to have the work, but hadn’t the paper been cutting back on business coverage (and staff)? And with the Crain’s flagship business weekly in town, the Trib down […]