By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After taking a detour for a semester in 2015 for […]
In a competitive marketplace for news, one or more of the players are constantly on the move, working hard to increase appeal to advertisers and readers, and maintain or even increase market share. Smaller market newspapers are no exception.
Converting broadsheet newspapers to narrower web widths isn’t simply a matter of putting your existing design mix into a smaller shape. I’ve worked with newspaper clients since 1996 to design for narrower web widths, from The Dallas Morning News and Orlando Sentinel, to most recently, the Brunswick (Ga.) News. In every case, we’ve realized that the […]
[Sample pages from a 28-page prototype of the Rocky shared publicly today. To peruse the entire thing and offer your own opinions, click here.] [Dec. 9, 2014] Just across the Twitter has come news that “Denver billionaire Philip Anschutz is exploring the possibility of reviving the Rocky Mountain News.” Hurrah, one might think! Someone believes in the power […]
Recently I’ve been in discussions with several publishers in stable markets who are considering redesign. They contacted me to inquire about how a relationship with a consultant might work, and I gave them a number of options. One interesting facet of their plans: targeting a launch date of 18 months or more away. I asked, why […]
“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]
[These two front pages were among prototypes I created for DNAinfo. The nameplate on the left was chosen.] Update as of Spring 2015: Since this post was originally published, DNAInfo has expanded its print initiatives to include six more weekly newspapers for Chicago neighborhoods. [Jan. 26, 2014] “There aren’t too many media companies starting print publications these […]
In a completely unscientific look at how the media landscape is moving forward, here’s a recap of the challenging, exciting projects I’ve been engaged in this year: February: I created the design for GRID, the print edition of a new business news venture for the Chicago Sun-Times. A glossy weekly inserted into select copies of […]