All posts in category Advertising and Revenue

NYTimes 2020 report: What it means for visual journalism, there and elsewhere

By Ron Reason The New York Times today released its 2020 report, identifying various targets for newsroom innovation and improvement, and there’s lots of good news for visual and multimedia journalists, at the Times and elsewhere.

Rethinking your magazine, newspaper, website or other publication? Start here.

By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After a number of years on faculty at […]

NYT Editor Dean Baquet on longform’s future, the Apple Watch, sending reporters into war

New York Times Executive Editor Dean Baquet spent Thursday, April 16, 2015 speaking with the School of Journalism at the University of Montana and the Missoula community. Students in our course “J494: Critical Thinking About Design and Disruption” were honored to host him for a lengthy conversation about innovation and disruption at the Times.  Following are highlights […]

4 big ways the NYTimes is helping us teach ‘design and disruption’

Manhattan meets Montana: With great help from Times staff, we have a front row seat to study news media innovation, leadership, risk and hope By Ron Reason Several months of discussing innovation and change at The New York Times culminates this Thursday for our class, “Critical Thinking About Design and Disruption,” when Times Executive Editor Dean Baquet comes to campus as […]

Launching today: A new Crain’s Detroit Business for a new Detroit

[The relaunch issue cover, and a Special Report opener inside.]

NYT Magazine redesign: for students, textbook “Design and Disruption”

Early word last week on the redesign/reinvention of The New York Times Magazine gave a good indication this wouldn’t be just a cosmetic exercise, a shuffling around of fonts with a few new editorial features. Instantly I suspected this would offer great lessons for the coming week for my class, “Critical Thinking About Design and […]

Advice for young (and seasoned) journalists? Ask some very recent grads

Grizzly grads tell us loud and clear: Get ready for digital-first publishing, heavy on social media, rocked by (and enjoying) constant change. [February 10, 2015, Missoula, Mont.] What an eye-opener it was for the journalism class I’m teaching this semester, “Critical Thinking About Design and Disruption,” to see #AdviceForYoungJournalists top the Twitter trends over the last 24 hours. Research they’d produced just the week […]

Protected: Prototyping a startup newspaper?
Here are 5 free tips to do it right

There is no excerpt because this is a protected post.

Hispanic business press pioneer: Three cheers for growth, diversification

It’s always terrific to see one of my clients moving forward, making new connections, and creating new revenue streams. Even better to hear gushing praise for these efforts directly from readers, advertisers, and partners. Such was the case Friday, June 20, 2014, when the publishers of the Hispanic business newspaper Negocios Now invited me to witness […]

Redesign matters: Brand awareness, revenue, and growth

Recently I’ve been in discussions with several publishers in stable markets who are considering redesign. They contacted me to inquire about how a relationship with a consultant might work, and I gave them a number of options. One interesting facet of their plans: targeting a launch date of 18 months or more away. I asked, why […]