All posts in category Advertising and Revenue

Redesigning to sell, not extra copies,
but the publication itself

“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]

Designing a new weekly newspaper
for Chicago’s Lincoln Park

[These two front pages were among prototypes I created for DNAinfo. The nameplate on the left was chosen.]  Update as of Spring 2015: Since this post was originally published, DNAInfo has expanded its print initiatives to include six more weekly newspapers for Chicago neighborhoods.  [Jan. 26, 2014] “There aren’t too many media companies starting print publications these […]

2013 in Review: Busy Year, Challenging Projects

In a completely unscientific look at how the media landscape is moving forward, here’s a recap of the challenging, exciting projects I’ve been engaged in this year: February: I created the design for GRID, the print edition of a new business news venture for the Chicago Sun-Times. A glossy weekly inserted into select copies of […]

Production hubs and newspaper redesigns: Project management advice

In the last few years, the bulk of my consulting work has come from redesign projects for newspaper “hubs,” or centralized staffing centers where shared templates (with, perhaps, a controlled amount of customization) allow for streamlined production. First off was a shared design created for the three large “metro” newspapers of Media General, in Tampa, […]

Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]

In Cincinnati, strategic prep
for the new ‘super compact’ format

The current Enquirer page size, left, compared with approximate dimensions of the ‘super compact’ canvas, right. The design is expected to change substantially. Originally published December 2011. Update: We’ve launched!  [CINCINNATI, Ohio] I’ve just returned from an invigorating three days helping to advise the staff of The Cincinnati Enquirer on the paper’s conversion (around October 2012) […]

Warren Buffett’s good taste in community news, dynamic design

Maybe Warren Buffett knows the value of good design, as well as solid local community news? Link via the image above or here to review an inspiring portfolio of the Media General dailies and weeklies acquired this week by Buffett’s Berkshire Hathaway. The papers (whose redesign I directed in 2010-2011) sport solid, inviting and often […]

Now offering: Advertising and marketing design, writing services

Ron Reason News Design now offers additional services for publishers and ad directors, who may need occasional firepower for special projects or for custom advertising concept-writing-design. This is a great alternative for those whose design needs fluctuate through the year or whose regular staffing just won’t allow the amount or type of work you need […]

Will newspaper tabloid conversions finally take off?

It’s not quite a tab, but a new smaller shape is being considered by several U.S. publishers of broadsheet newspapers, reports Poynter Online this week. This report has caused a bit of a stir and led to a number of inquiries asking: is now the time when we move closer to tabloid in the States? Of […]

Is ‘print in vogue’? Or are we ‘stumbling to extinction?’ 3 talking points

It’s good news, bad news today in the news media world. The good: “print’s in vogue again,” if you consider these three top women editors who abandoned digital startups to return to the magazine world, in a thought-provoking look at news media economics from Women’s Wear Daily. Or, “print is dying,” depending on how you interpret […]