All posts in category Marketing

7 Things to Love About The Stranger: An Illustrated Guide.

[Update: Since this blog post was first published in 2010, some design elements of The Stranger may have changed, but the spirited visual mission has not. Find lots of fun new links celebrating the paper’s 25th anniversary at the bottom of this post. To be clear, this was not one of my redesign projects; rather, it’s among […]




U of Montana Journalism course syllabus, “J494: Critical Thinking About Design and Disruption”

By Ron Reason University of Montana School of Journalism Spring 2015 T. Anthony Pollner Distinguished Professor  WELCOME TO THE LANDING PAGE for “J494: Critical Thinking About Design and Disruption,” The Spring 2015 Pollner Seminar I taught at the University of Montana School of Journalism. In a nut shell, this course covers innovation, experimentation, transformation and upheaval rocking the news […]




Hispanic business press pioneer: Three cheers for growth, diversification

It’s always terrific to see one of my clients moving forward, making new connections, and creating new revenue streams. Even better to hear gushing praise for these efforts directly from readers, advertisers, and partners. Such was the case Friday, June 20, 2014, when the publishers of the Hispanic business newspaper Negocios Now invited me to witness […]




Redesigning to sell, not extra copies,
but the publication itself

“Is it worth committing to a redesign if we’re thinking about putting our newspaper or magazine up for sale?” I’ve fielded this inquiry a few times in recent months and thought it would make a good blog post. Particularly if your publication hasn’t been refreshed in a long while, redesign is something to seriously consider. […]




Cincinnati reader feedback: ‘Truly awesome.’ (Plus: more live pages)

Near the end of the first day of the new look/format/spirit Cincinnati Enquirer, Editor Carolyn Washburn forwarded a selection of reader comments, which I’ve interspersed below with live page designs from the second and third day. (Kudos to Gannett Louisville Design Studio manager Ryan Hildebrandt and his crew.) From my experience in years of redesigns […]




Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]




Chicago Reader redesign:
A new music section to flip for

[Prototypes for covers of B Side: Chicago’s Music Magazine, the new music section of the Reader. Click to enlarge] Welcome to “READER Week,” a series of posts looking at the April 28, 2011 relaunch of the Chicago READER, the alternative newsweekly celebrating its 40th year. To kick things off, we look at what may be the […]




Marketing campaigns for newspaper, magazine redesigns

One of the primary reasons clients seek out my services is that I approach design from a content and usership standpoint. Trained as a journalist, and having spent many years working closely with newspaper and magazine clients, I understand clearly that every client has a good story to tell – whether this is an annual […]




Is ‘print in vogue’? Or are we ‘stumbling to extinction?’ 3 talking points

It’s good news, bad news today in the news media world. The good: “print’s in vogue again,” if you consider these three top women editors who abandoned digital startups to return to the magazine world, in a thought-provoking look at news media economics from Women’s Wear Daily. Or, “print is dying,” depending on how you interpret […]