All posts in category Marketing

I want to design a startup newspaper or magazine: Where to start?

So you want to design a startup newspaper or a brand-new magazine? You may wish to try this yourself, or considering hiring someone to create prototypes and a template for you. Here are some thoughts and links to get you going, from Ron Reason News Design. (I have designed quite a number of startups, as […]




Advertising innovation requires a systematic approach

I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a […]




Redesign check-up: Portland Press Herald

Every so often I’ll go on the Newseum gallery of daily front pages, and check up on random former clients. A few days ago I was pleased to see this front page from The Portland Press Herald, whose redesign I directed about 6 or 7 years ago. (Time flies!) Sometimes you look at a former […]




Appearing soon @ AAN in Toronto, SND Denver

Just confirmed: headed to Toronto mid-July to speak at the annual convention of the Association of Alternative Weeklies. Following is a draft of  the session, tentatively slated for Friday afternoon, July 17: Topic: “Redesigning? Don’t just aspire. ATTACK.” Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around […]




A new START for Atlanta’s alt weekly

CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and […]




News boxes get arty in Atlanta

[Related post: Inside the Creative Loafing redesign and a first peak at live pages.] [ATLANTA] Redesigns should be a chance to have a little fun, interact with the community, and generate “buzz” in new ways. I loved Creative Loafing’s outreach to the Atlanta arts scene, inviting notable artists to paint news boxes around town. Below is […]




Newspaper redesign today:
Start at the bottom line

Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.







Do page-one teasers boost single copy sales?

From the mailbag this week, another editor writes to ask if  promos (throws, teasers) in the mast or nameplate area really boost single copy newspaper sales: Mr. Reason, We are examing how we use banners/teasers on our front page to make sure they are as effective as possible. Right now we often rely on a […]




Tuning up your newspaper, or your newsroom? Consider these new services

The time (or your budget) may not be right for a full redesign, but a number of smaller efforts may help you serve readers and advertisers better in this challenging market.







Trib doubletruck delivers “community report”

[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]