So you want to design a startup newspaper or a brand-new magazine? You may wish to try this yourself, or considering hiring someone to create prototypes and a template for you. Here are some thoughts and links to get you going, from Ron Reason News Design. (I have designed quite a number of startups, as […]
I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a […]
Every so often I’ll go on the Newseum gallery of daily front pages, and check up on random former clients. A few days ago I was pleased to see this front page from The Portland Press Herald, whose redesign I directed about 6 or 7 years ago. (Time flies!) Sometimes you look at a former […]
Just confirmed: headed to Toronto mid-July to speak at the annual convention of the Association of Alternative Weeklies. Following is a draft of Â the session, tentatively slated for Friday afternoon, July 17: Topic: “Redesigning? Don’t just aspire. ATTACK.” Gone are the days when redesign meant new fonts, maybe a new logo, perhaps moving things around […]
CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and […]
[Related post: Inside the Creative Loafing redesign and a first peak at live pages.] [ATLANTA] Redesigns should be a chance to have a little fun, interact with the community, and generate â€œbuzzâ€ in new ways. I lovedÂ Creative Loafingâ€™s outreach to the Atlanta arts scene, inviting notable artists to paint news boxes around town. Below is […]
The time (or your budget) may not be right for a full redesign, but a number of smaller efforts may help you serve readers and advertisers better in this challenging market.
[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]