How Redesign Works

You’ll find lots of resources elsewhere on this site about the redesign process, via case studies and references, but here are a few of the most common questions for those seeking to kick off a project: 

Where do we start? Contact me for a review of your current publication and a discussion of your goals, via physical copies, PDFs or web links to live pages. A critique might even include remakes of pages or other key elements that can give you a hint of the kinds of change I might propose. I’ll also want to learn more about your launch deadline, page layout software, ability and interest of your staff to assist with prototyping, and other factors.

How much does it cost? A simple critique is free, a more detailed version with remade pages and headlines can be very affordable, and a redesign can start at a few thousand and go up from there. A variety of variables affects the proposal: the size of your publication, how many prototype pages (and of how many distinct kinds) will be requested, the ability of your staff to assist, number of on-site visits and travel required, if any. In addition to design models, do you need a refined Indesign template with style sheets? A Design Style Guide? Staff training? Focus groups or a marketing campaign? All of this will be broken down in a menu of options, with costs per each, and we can tailor the final cost to your budget and timetable.

Will you just do all the work for us? Interesting question. For many years, I insisted on a deep collaboration with each client, to make the final design as much of their own doing as mine – preferably with staff helping out on prototypes. In recent years, however, some clients with a limited budget or staff have sought design solutions they can adopt quickly, and trust me to review their brief and offer up prototypes that hit the mark.

In recent years, I’ve even had redesign clients hire me to provide production services or creative direction, remotely, after the new look has gone live. (This really works best with weekly papers or monthly or quarterly magazines.)

For a bit more in-depth discussion about how to start thinking about redesign, visit this link. To contact me, email or phone (773) 562-7464, and we’ll take it from there. Thanks for visiting the site!