All posts tagged advertising

4 big ways the NYTimes is helping us teach ‘design and disruption’

Manhattan meets Montana: With great help from Times staff, we have a front row seat to study news media innovation, leadership, risk and hope By Ron Reason Several months of discussing innovation and change at The New York Times culminates this Thursday for our class, “Critical Thinking About Design and Disruption,” when Times Executive Editor Dean Baquet comes to campus as […]




Launching today: A new Crain’s Detroit Business for a new Detroit

[The relaunch issue cover, and a Special Report opener inside.]




Meet ‘Grid,’ a Chicago business mag with a focus on careers, networks

When asked by Chicago Sun-Times Media Group late last year to help with the creation of a new weekly business supplement, I was a bit skeptical. Nice to have the work, but hadn’t the paper been cutting back on business coverage (and staff)? And with the Crain’s flagship business weekly in town, the Trib down […]




Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]




2012 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, and my thoughts on […]




6 things the news industry can learn from the Chicago Reader (print edition)

[ON THE OCCASION OF ITS 40TH BIRTHDAY] (Related: How our redesign flipped the Reader’s iconic music coverage into its own brand, “B Side.”) Last year I wrote an admiring post on Seattle alt weekly The Stranger, praising the paper (as well as its integrated, smart and funny marketing and digital efforts), and pondering: This is […]




Chicago Reader redesign:
‘Will it get me to pick up the paper?’

“READER Week” continues, heralding the April 28, 2011 relaunch of the Chicago Reader. This post previews key changes that aim to make the print edition more appealing to readers and advertisers. There are dozens of smaller improvements to navigation and new content, but below are the biggies. In editing this post, I decided to address […]




Chicago Reader redesign:
A new music section to flip for

[Prototypes for covers of B Side: Chicago’s Music Magazine, the new music section of the Reader. Click to enlarge] Welcome to “READER Week,” a series of posts looking at the April 28, 2011 relaunch of the Chicago READER, the alternative newsweekly celebrating its 40th year. To kick things off, we look at what may be the […]




Marketing campaigns for newspaper, magazine redesigns

One of the primary reasons clients seek out my services is that I approach design from a content and usership standpoint. Trained as a journalist, and having spent many years working closely with newspaper and magazine clients, I understand clearly that every client has a good story to tell – whether this is an annual […]




Magazine redesign: Anatomy of a news page makeover

News pages of Hispanic Business, before redesign. Click twice to enlarge