“READER Week” continues, heralding the April 28, 2011 relaunch of the Chicago Reader. This post previews key changes that aim to make the print edition more appealing to readers and advertisers. There are dozens of smaller improvements to navigation and new content, but below are the biggies. In editing this post, I decided to address [...]
All posts tagged advertising
Chicago Reader redesign:
‘Will it get me to pick up the paper?’
Posted by Ron Reason on April 26, 2011
http://ronreason.com/designwithreason/2011/04/26/chicago-reader-redesign/
Chicago Reader redesign:
A new music section to flip for
[Prototypes for covers of B Side: Chicago's Music Magazine, the new music section of the Reader. Click to enlarge] Welcome to “READER Week,” a series of posts looking at the April 28, 2011 relaunch of the Chicago READER, the alternative newsweekly celebrating its 40th year. To kick things off, we look at what may be the [...]
Posted by Ron Reason on April 25, 2011
http://ronreason.com/designwithreason/2011/04/25/chicago-reader-redesign-a-music-section-to-flip-for/
Magazine redesign: Anatomy of a news page makeover
Posted by Ron Reason on January 19, 2011
http://ronreason.com/designwithreason/2011/01/19/magazine-redesign-anatomy-of-a-news-page-makeover/
Advertising innovation requires a systematic approach
I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a [...]
Posted by Ron Reason on September 30, 2010
http://ronreason.com/designwithreason/2010/09/30/advertising-innovation-requiresa-systematic-approach/
Relaunch: the time to ask, ‘Why not? What if?’
A few utterances from my presentation for the Association of Alternative Newsweeklies here in Toronto: “Does your paper look like a lecture or a conversation? A press release, or a party?” “Why just redesign? Rethink. Revisit. Reinvent. Not just the look, but what you do, who you serve, and how.” “Why is it that Taquitos [...]
Posted by Ron Reason on July 17, 2010
http://ronreason.com/designwithreason/2010/07/17/more-aan-food-for-thought/
Table of Contents pages: WHY?
DISPATCHES FROM THE ASSOCIATION OF ALTERNATIVE NEWSWEEKLIES One bonus of attending a journalism convention is you get to see a ton of samples of fresh papers in one fell swoop. No reader ever sees newspapers this way, but it gives me a chance to think in fresh ways about why and how we do what [...]
Posted by Ron Reason on July 16, 2010
http://ronreason.com/designwithreason/2010/07/16/table-of-contents-pages-why/
A new START for Atlanta’s alt weekly
CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and [...]
Posted by Ron Reason on June 9, 2010
http://ronreason.com/designwithreason/2010/06/09/new-start-for-atlantas-alt-weekly/
iPad: questions beyond the tech
I’m as interested as anyone in the journalism world about the prospects for Apple’s iPad tablet to boost the fortunes of the news industry. A lot of hope rides on dreams like the Sports Illustrated prototype (video demo above). My friend Josh Quittner, editor-at-large with Time Inc., was on the development team for that project [...]
Posted by Ron Reason on January 27, 2010
http://ronreason.com/designwithreason/2010/01/27/apple-tablet-as-salvation-hopes-and-concerns/
Newspaper redesign today:
Start at the bottom line
Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.
Posted by Ron Reason on January 11, 2010
http://ronreason.com/designwithreason/2010/01/11/editing-and-redesigning-for-the-bottom-line/
6 things the news industry can learn from the Chicago Reader (print edition)
[ON THE OCCASION OF ITS 40TH BIRTHDAY] Last year I wrote an admiring post here on Seattle alt weekly The Stranger, praising the paper (as well as its integrated, smart and funny marketing and digital efforts), and pondering: This is a paper I’d really seek out if I lived in Seattle. What is it about [...]
http://ronreason.com/designwithreason/2011/10/13/6-things-to-learn-from-the-chicago-reader-print-edition/