[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like [...]
All posts tagged advertising
Trib doubletruck delivers “community report”
Posted by Ron Reason on March 4, 2009
http://ronreason.com/designwithreason/2009/03/04/trib-doubletruck-delivers-community-report/
A “save the newspapers” ad campaign: Marketing gurus respond
[SECOND IN A SERIES ON MARKETING NEWSPAPERS] Updated, with links to promising smaller-market ad campaigns at bottom. Just a day after posting some thoughts about the state of newspaper marketing, along comes the above campaign by The Newspaper Project promoting … appreciation of the printed word. (Click to enlarge.) While I had my own instant [...]
Posted by Ron Reason on March 3, 2009
http://ronreason.com/designwithreason/2009/03/03/marketing-newspapers-this-just-in/
Does your newspaper’s marketing suck? Probably
[Samples of marketing campaigns we have produced for client newspapers. Click above to review more.] [FIRST IN A SERIES ON MARKETING NEWSPAPERS] Recently I spoke in San Antonio at a conference for publishers held by The Inland Press Association. During my session titled “Don’t Just Redesign – REINVENT!” I included some excerpts from marketing campaigns [...]
Posted by Ron Reason on March 2, 2009
http://ronreason.com/designwithreason/2009/03/02/does-your-newspapers-marketing-suck-probably/
Relaunching? Time to target The Power of Six
Gone are the days when a publication could skate by with a redesign or a relaunch that was purely cosmetic – new fonts, narrower page width, new logo, maybe new colors for a press upgrade. Maybe it once made sense to “freshen up” just for the sake of doing so, but in the current age, [...]
Posted by Ron Reason on February 2, 2009
http://ronreason.com/designwithreason/2009/02/02/relaunching-time-to-target-the-power-of-six/
Newspaper redesign today:
Start at the bottom line
Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.
http://ronreason.com/designwithreason/2010/01/11/editing-and-redesigning-for-the-bottom-line/