All posts tagged alternative weeklies

6 things the news industry can learn from the Chicago Reader (print edition)

[ON THE OCCASION OF ITS 40TH BIRTHDAY] (Related: How our redesign flipped the Reader’s iconic music coverage into its own brand, “B Side.”) Last year I wrote an admiring post on Seattle alt weekly The Stranger, praising the paper (as well as its integrated, smart and funny marketing and digital efforts), and pondering: This is […]

Chicago Reader redesign:
A new music section to flip for

[Prototypes for covers of B Side: Chicago’s Music Magazine, the new music section of the Reader. Click to enlarge] Welcome to “READER Week,” a series of posts looking at the April 28, 2011 relaunch of the Chicago┬áREADER, the alternative newsweekly celebrating its 40th year. To kick things off, we look at what may be the […]