All posts tagged alumni

New offering for alumni and academic magazines: content/design audits

By Ron Reason Dear editors of alumni and other academic publications: Are you making the most of your storytelling tools to reach the audiences most important to your school’s mission? Beyond alumni in general, is your content seriously reaching out to those who are also donors (or should be), those who help recruit potential applicants, […]

For U of Chicago’s economics research magazine, a sharper editorial focus

[Summer 2013] Capital Ideas, the magazine of ideas and analysis from the Booth School of Business at University of Chicago, has redesigned to adopt a sharper editorial focus, with a new look that emphasizes information over decoration. I have been working for several months with editors Hal Weitzman and Emily Lambert, in the school’s new department of Intellectual […]