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Relaunch: the time to ask, ‘Why not? What if?’
A few utterances from my presentation for the Association of Alternative Newsweeklies here in Toronto: “Does your paper look like a lecture or a conversation? A press release, or a party?” “Why just redesign? Rethink. Revisit. Reinvent. Not just the look, but what you do, who you serve, and how.” “Why is it that Taquitos [...]
http://ronreason.com/designwithreason/2010/07/17/more-aan-food-for-thought/