All posts tagged branding

Meet ‘Grid,’ a Chicago business mag with a focus on careers, networks

When asked by Chicago Sun-Times Media Group late last year to help with the creation of a new weekly business supplement, I was a bit skeptical. Nice to have the work, but hadn’t the paper been cutting back on business coverage (and staff)? And with the Crain’s flagship business weekly in town, the Trib down […]




2012 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, and my thoughts on […]




A TOC alternative: Ad Age’s Programming Guide

The 2006 Programming Guide debut (click twice on all images for larger detail). To view the evolution of this feature, keep reading … EARLIER HERE I’ve shared my thinking that, for many publications, the notion of a Table of Contents is outdated. Why repeat every single headline on a TOC when A) several or even […]




Does your newspaper’s marketing suck? Probably

[Samples of marketing campaigns we have produced for client newspapers. Click above to review more.] [FIRST IN A SERIES ON MARKETING NEWSPAPERS] Recently I spoke in San Antonio at a conference for publishers held by The Inland Press Association. During my session titled “Don’t  Just Redesign – REINVENT!”  I included some excerpts from marketing campaigns […]