All posts tagged campaign

Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]

Marketing campaigns for newspaper, magazine redesigns

One of the primary reasons clients seek out my services is that I approach design from a content and usership standpoint. Trained as a journalist, and having spent many years working closely with newspaper and magazine clients, I understand clearly that every client has a good story to tell – whether this is an annual […]

Does your newspaper’s marketing suck? Probably

[Samples of marketing campaigns we have produced for client newspapers. Click above to review more.] [FIRST IN A SERIES ON MARKETING NEWSPAPERS] Recently I spoke in San Antonio at a conference for publishers held by The Inland Press Association. During my session titled “Don’t  Just Redesign – REINVENT!”  I included some excerpts from marketing campaigns […]