All posts tagged consultant

The art of the critique, Part 2: Making “post-mortems” work

Feedback after publication has its rewards, if done right (Second of two parts. For the first part, focusing on “pre-mortem” critiques, visit this link.) It’s been a while since I’ve helped manage a daily newsroom, so, for my two-part series on what works and what doesn’t in newsroom critiques, I thought I’d reach out to […]




Rethinking your magazine, newspaper, website or other publication? Start here.

By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After a number of years on faculty at […]




Smaller papers need love, too: Brunswick (Ga.) News slims down, shapes up

In a competitive marketplace for news, one or more of the players are constantly on the move, working hard to increase appeal to advertisers and readers, and maintain or even increase market share. Smaller market newspapers are no exception.




Client update: NCAA Magazine honored for excellence

In its Summer 2016 annual awards competition, the Trade Association Business Publications International gave my former client Champion magazine its Gold Award for Best Single Issue for its Fall 2015 issue. The magazine also was awarded five other Tabbie Awards for editorial, design and photography. Learn more about the awards here: http://www.tabpi.org/awards.htm To learn more about the redesign process […]




Newsroom training: Preparing for an effective program

You’ve got the motivation and a bit of a budget for a newsroom training program. Congratulations! What do you need to do next? While each client has different needs, here are some basics that I’ve asked many to help me with: 1) Commit at the executive or managerial level.




For Akron Beacon Journal, the debut of a ‘facelift’ redesign

[Samples of the redesigned pages.]




Newspaper redesign tips: Converting broadsheets to narrow web widths

Converting broadsheet newspapers to narrower web widths isn’t simply a matter of putting your existing design mix into a smaller shape. I’ve worked with newspaper clients since 1996 to design for narrower web widths, from The Dallas Morning News and Orlando Sentinel, to most recently, the Brunswick (Ga.) News. In every case, we’ve realized that the […]




Launching today: A new Crain’s Detroit Business for a new Detroit

[The relaunch issue cover, and a Special Report opener inside.]




NCAA Champion magazine redesigns, rethinks, and scores!

Working on your own prototypes, but want an expert eye on your strategy and creative process? The NCAA sought just that, and found it’s a low-cost way to keep things focused and creative.  One of the best things about taking a break from consulting to teach this semester at the University of Montana is that a number of recent […]




Format busters! 3 clients tell stories
in graphic, novel ways

Going bold with ‘comics journalism’: The Reader, Creative Loafing, and U of Chicago research magazine Capital Ideas [July 13, 2014] The work of three current and former clients reinforces the potential for visual journalism to tell complex stories in eye-grabbing ways – the Chicago Reader and Atlanta’s Creative Loafing, both of which I redesigned several years ago, and Capital […]