By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After taking a detour for a semester in 2015 for […]
[Looking for traditional redesign help? Start here.] Expanding on recent client interest, in addition to traditional redesign consulting I’m now offering two new services: guest creative direction, and remote design editing and production. These may be of particular benefit to smaller publications, who may need these services but have limited need or budget for full-time staff to take them on. […]
In a competitive marketplace for news, one or more of the players are constantly on the move, working hard to increase appeal to advertisers and readers, and maintain or even increase market share. Smaller market newspapers are no exception.
Converting broadsheet newspapers to narrower web widths isn’t simply a matter of putting your existing design mix into a smaller shape. I’ve worked with newspaper clients since 1996 to design for narrower web widths, from The Dallas Morning News and Orlando Sentinel, to most recently, the Brunswick (Ga.) News. In every case, we’ve realized that the […]
In its Summer 2016 annual awards competition, the Trade Association Business Publications International gave my former client Champion magazine its Gold Award for Best Single Issue for its Fall 2015 issue. The magazine also was awarded five other Tabbie Awards for editorial, design and photography. Learn more about the awards here: http://www.tabpi.org/awards.htm To learn more about the redesign process […]
Working on your own prototypes, but want an expert eye on your strategy and creative process? The NCAA sought just that, and found it’s a low-cost way to keep things focused and creative. One of the best things about taking a break from consulting to teach this semester at the University of Montana is that a number of recent […]
Going bold with ‘comics journalism’: The Reader, Creative Loafing, and U of Chicago research magazine Capital Ideas [July 13, 2014] The work of three current and former clients reinforces the potential for visual journalism to tell complex stories in eye-grabbing ways – the Chicago Reader and Atlanta’s Creative Loafing, both of which I redesigned several years ago, and Capital […]
[These two front pages were among prototypes I created for DNAinfo. The nameplate on the left was chosen.] Update as of Spring 2015: Since this post was originally published, DNAInfo has expanded its print initiatives to include six more weekly newspapers for Chicago neighborhoods. [Jan. 26, 2014] “There aren’t too many media companies starting print publications these […]