Converting broadsheet newspapers to narrower web widths isn’t simply a matter of putting your existing design mix into a smaller shape. I’ve worked with newspaper clients since 1996 to design for narrower web widths, from The Dallas Morning News and Orlando Sentinel, to most recently, the Brunswick (Ga.) News. In every case, we’ve realized that the […]
This year has brought several inquiries about focus groups: Do I offer this service? When does such research make sense? What kinds of things are worth testing?