All posts tagged house ads

Tuning up your newspaper, or your newsroom? Consider these new services

The time (or your budget) may not be right for a full redesign, but a number of smaller efforts may help you serve readers and advertisers better in this challenging market.

Trib doubletruck delivers “community report”

[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]

A “save the newspapers” ad campaign: Marketing gurus respond

[SECOND IN A SERIES ON MARKETING NEWSPAPERS] Updated, with links to promising smaller-market ad campaigns at bottom. Just a day after posting some thoughts about the state of newspaper marketing, along comes the above campaign by The Newspaper Project promoting … appreciation of the printed word. (Click to enlarge.) While I had my own instant […]