All posts tagged market

Newspaper redesign today:
Start at the bottom line

Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.

Newspaper focus groups: Why, when, how?

This year has brought several inquiries about focus groups: Do I offer this service? When does such research make sense? What kinds of things are worth testing?