All posts tagged marketing

Launching today: A new Crain’s Detroit Business for a new Detroit

[The relaunch issue cover, and a Special Report opener inside.]




In the African dirt: The ‘truth’ behind one compelling photo

By Ron Reason For a variety of other essays and collected writings and images of my work in Africa and elsewhere in the Third World, visit this link.] Since my initial visit to Africa in 2006, I’ve returned a number of times and produced thousands of photos. Some have been published in magazines and newspapers; some have […]




Reader’s “Best of …” issue: Viral marketing innovations, strong ad sales

More than a year out from its redesign, I now keep an eye on the Chicago Reader as, well, a reader. Things are never dull for what has been, for 40 years, one of the most influential alt-weeklies; most recently, its sale to Sun-Times Media Group caused a stir. But the summer event I look […]




2012 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, and my thoughts on […]




Updated, expanded: Magazine design, redesign resources

Seeking inspiration for magazine design and editing? Check out this updated and expanded collection of magazine covers, prototypes, and inside pages (not sexy, but oh so important), with links to associated case studies and blog posts. And check out more than 2 dozen blog entries related to magazine and tabloid design and editing.




Marketing campaigns for newspaper, magazine redesigns

One of the primary reasons clients seek out my services is that I approach design from a content and usership standpoint. Trained as a journalist, and having spent many years working closely with newspaper and magazine clients, I understand clearly that every client has a good story to tell – whether this is an annual […]




2011 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design, launched in 1997!) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, […]




A new START for Atlanta’s alt weekly

CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and […]




News boxes get arty in Atlanta

[Related post: Inside the Creative Loafing redesign and a first peak at live pages.] [ATLANTA] Redesigns should be a chance to have a little fun, interact with the community, and generate “buzz” in new ways. I loved Creative Loafing’s outreach to the Atlanta arts scene, inviting notable artists to paint news boxes around town. Below is […]




Do page-one teasers boost single copy sales?

From the mailbag this week, another editor writes to ask if  promos (throws, teasers) in the mast or nameplate area really boost single copy newspaper sales: Mr. Reason, We are examing how we use banners/teasers on our front page to make sure they are as effective as possible. Right now we often rely on a […]