All posts tagged newspaper redesign consultant

Innovation in U.S. papers: Where is it? How to define it?

>> How do we define innovation in newspapers? It’s tricky. Let’s start by giving credit to those trying bold new ways to connect with audiences. Here’s a look inside some very different print publications: a Seattle alt-weekly, the San Francisco literary publisher McSweeney’s, and the Chicago Tribune. One of the fun things about being a […]




Advertising innovation requires a systematic approach

I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a […]




Newspaper reinvention: What can you do in a week?

An interesting question from the recent SND conference in Denver: “How has newspaper design consulting been affected by the economy and the upheaval in the industry?” Answer: Dramatically! GONE are the days of leisurely redesigns that take 9 months or longer … you visit for a casual discussion of change, go back to your studio […]




Relaunch: the time to ask, ‘Why not? What if?’

A few utterances from my presentation for the Association of Alternative Newsweeklies here in Toronto: “Does your paper look like a lecture or a conversation? A press release, or a party?” “Why just redesign? Rethink. Revisit. Reinvent. Not just the look, but what you do, who you serve, and how.” “Why is it that Taquitos […]




Newspaper redesign today:
Start at the bottom line

Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.