All posts tagged newspaper

Goodbye to a lover (mostly)
of local newspapers

[Mom and dad read the daily papers. Photo circa 1980s.] La Porte County (Indiana) newspapers may have lost their most faithful reader with the passing of my mom, Carolyn Reason, on Thanksgiving Day. Sadly, crosswords will now go unsolved. Typos will go undiscovered. Comics, columns and coupons will go unclipped; the tomfoolery of local officials [...]

Advertising innovation requires a systematic approach

I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a [...]

The Panorama experiment: What newspapers and magazines can still learn

What if you redesigned your newspaper, or published a start-up, that elicited reactions like this:

An alt-weekly wish list: Editing, design, spirit

[Newer Post: 7 Things to Love About The Stranger: An Illustrated Guide.] More thoughts from a weekend immersion in the world of alternative weekly newspapers. Fun crowd with lots of talent, energy, and passion, despite the challenges of the current economic climate. Here’s a little fantasizing about where I’d take them in a perfect world [...]

Relaunch: the time to ask, ‘Why not? What if?’

A few utterances from my presentation for the Association of Alternative Newsweeklies here in Toronto: “Does your paper look like a lecture or a conversation? A press release, or a party?” “Why just redesign? Rethink. Revisit. Reinvent. Not just the look, but what you do, who you serve, and how.” “Why is it that Taquitos [...]

Do page-one teasers boost single copy sales?

From the mailbag this week, another editor writes to ask if  promos (throws, teasers) in the mast or nameplate area really boost single copy newspaper sales: Mr. Reason, We are examing how we use banners/teasers on our front page to make sure they are as effective as possible. Right now we often rely on a [...]

Journalists, you’ve got troubles?
Here’s an inspirational reality check

Update: This item was posted Aug. 2, 2009. Since that time, NEXT successfully launched its daily edition, and recently celebrated its 500th week of publishing on Sunday! Congrats to all there. I’ve told the story of Ruona and her dad dozens of times, and whenever I hit a rough spot with my U.S. papers, I [...]

‘What is a man to do?’ Start up a newspaper!

Have had the good fortune to work with Dele Olojede on the founding of NEXT, a start-up newspaper in Lagos, Nigeria. The city can be called a challenging environment to start up any business, at any time, but a recession makes things extra challenging. Despite this, NEXT launched as a website in December (view it [...]

Gentle reminder to SND: diversity matters

Just received the promotional mailing for this year’s international conference for the Society for News Design, to be held in Buenos Aires at end of September. Opened it up to the roster of speakers, a cavalcade of design stars, including a few friends. Some of whom spoke for us at seminars and conferences I directed [...]

A newsroom to admire

[Santa Fe, NM] In more than 20 years of visits to newsrooms around the world, I’ve seen it all, in terms of work environments – but the typical newsroom is the one you see in the movies, desks stacked with papers, perhaps a hodge-podge of cubicles, offices and workflow adapted with a bit of inelegance [...]