A good tabloid knows: often the headline IS the story.
All posts tagged newspaper
When Type Attacks
Posted by Ron Reason on March 19, 2009
http://ronreason.com/designwithreason/2009/03/19/type-attack/
Trib doubletruck delivers “community report”
[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like [...]
Posted by Ron Reason on March 4, 2009
http://ronreason.com/designwithreason/2009/03/04/trib-doubletruck-delivers-community-report/
Relaunching? Time to target The Power of Six
Gone are the days when a publication could skate by with a redesign or a relaunch that was purely cosmetic – new fonts, narrower page width, new logo, maybe new colors for a press upgrade. Maybe it once made sense to “freshen up” just for the sake of doing so, but in the current age, [...]
Posted by Ron Reason on February 2, 2009
http://ronreason.com/designwithreason/2009/02/02/relaunching-time-to-target-the-power-of-six/
Newsroom as a blank slate:
designing for a multimedia future
Today I had a chance to visit the brand-new newsroom of a client, shown above. A few desks from the circulation department are currently sort of squatting in the space, but will be cleared out soon, leaving quite a large open area which the newsroom will occupy. It seems almost the size of a football [...]
Posted by Ron Reason on January 28, 2009
http://ronreason.com/designwithreason/2009/01/28/newsroom-as-a-blank-slatedesigning-for-a-multimedia-future/
The new Trib tab: How’d they do that?
[Chicago] It’s a big week of change and not just in D.C. Here in Chicago, newspaper readers like me woke up today to another innovation from the Tribune – a new compact format of the daily newspaper. (The company’s tabloid sibling, Red Eye, has been around for a while, but it’s a different creature: a [...]
Posted by Ron Reason on January 19, 2009
http://ronreason.com/designwithreason/2009/01/19/the-new-trib-tab-howd-they-do-that/
Designing in Africa: What’s that like?
[Lagos, Nigeria] I have worked on redesigns or conducted training programs in about 25 countries, but no destination has elicited the “wow” factor like Africa, among people who hear about my work. I have worked with The Standard group in Nairobi, Kenya, for almost two years now, and return on Jan. 19, ’09 for two [...]
Posted by Ron Reason on December 19, 2008
http://ronreason.com/designwithreason/2008/12/19/designing-in-africa-whats-that-like/
Style Guides: Still important!
Upon reading my recent blog post with tips for setting up Indesign and Quark style sheets, templates and libraries, one reader writes to ask, what about design style manuals – do they still matter in the age of heavy formatting via pagination systems? To which I say, yes, absolutely! Feel free to visit my newly [...]
Posted by Ron Reason on September 22, 2008
http://ronreason.com/designwithreason/2008/09/22/style-guides-still-important/
Newspaper focus groups: Why, when, how?
This year has brought several inquiries about focus groups: Do I offer this service? When does such research make sense? What kinds of things are worth testing?
Posted by Ron Reason on July 8, 2008
http://ronreason.com/designwithreason/2008/07/08/newspaper-focus-groups-why-when-how/
Launching today:
A new Standard for design in Kenya
In its first comprehensive redesign in years, The Standard of Nairobi, Kenya launches its new design today. Above are shown thumbnails of prototypes and I hope to post live images as soon as I can obtain them. You can read the paper’s announcement of the news here. Meanwhile, here are a few fun facts about [...]
Posted by Ron Reason on July 7, 2008
http://ronreason.com/designwithreason/2008/07/07/launching-todaya-new-standard-for-kenya/