All posts tagged newspapers

Design-editing consolidation in N.C.

This just in from Romenesko: Features departments at McClatchy’s Charlotte and Raleigh papers to merge The Charlotte Observer and Raleigh News & Observer editors write: “The editors in each department will plan together, communicate daily and assist each other in editing. Each staff could take the lead in planning and executing certain coverage areas or […]

A “save the newspapers” ad campaign: Marketing gurus respond

[SECOND IN A SERIES ON MARKETING NEWSPAPERS] Updated, with links to promising smaller-market ad campaigns at bottom. Just a day after posting some thoughts about the state of newspaper marketing, along comes the above campaign by The Newspaper Project promoting … appreciation of the printed word. (Click to enlarge.) While I had my own instant […]

Rewards of the consulting life

[Nairobi, Kenya] Among the rewards of the unusual career that is consulting, one of the best is when you actually see a newspaper make improvement – before the relaunch actually takes place. This is possible via deliberate conversations, an orchestrated training program, a top-down commitment to better packaging, and yes, you need to have talent […]