By Ron Reason Welcome to Design With Reason, the blog of Ron Reason Consulting. I’m passionate about excellence in storytelling, editorial design, branding and strategy, and have collaborated worldwide for more than 25 years with news publishers, as well as corporate, academic and nonprofit news providers. (Bio. LinkedIn. Client list.) After a number of years on faculty at […]
In a competitive marketplace for news, one or more of the players are constantly on the move, working hard to increase appeal to advertisers and readers, and maintain or even increase market share. Smaller market newspapers are no exception.
[Samples of my magazine redesign clients. Click for more inspiring client work.] [Aug. 1, 2013] A provocative question from the audience after my presentation today to the Florida Magazine Association, “The Road to Revamp: Inside the Magazine Redesign Process.” What do I think the near future holds for print magazines? My reply: That despite lots of […]
By coincidence as much as anything, I’ve had a history of really interesting clients, and 2013 has dawned with a couple that are no exception. First, for several months I’ve been helping the Chicago Sun-Times create a new business magazine (details and prototype images to come later). This paper has seen its share of change […]
Following are recommendations from former clients. With the exception of the final testimony from Judy VandeWater, all are excerpted from my LinkedIn profile. Jeremy Weate Multimedia Director, Timbuktu Media, Nigeria (I worked with Jeremy and his team on custom newsroom training programs and the creation of multimedia strategy for the startup news organization NEXT.)
A few utterances from my presentation for the Association of Alternative Newsweeklies here in Toronto: “Does your paper look like a lecture or a conversation? A press release, or a party?” “Why just redesign? Rethink. Revisit. Reinvent. Not just the look, but what you do, who you serve, and how.” “Why is it that Taquitos […]
. [ATLANTA] The second issue of a relaunch always brings tweaks and adjustments, and a creative energy that often the heat of launch week might not allow. Such is the case with the new look for alt weekly Creative Loafing. Here are a couple of section openers that really caught my eye. . . They […]
The heated debate over the Orlando Sentinel’s in-house redesign (which launched today) brings a flood of memories of a redesign there – the paper’s first major overhaul in many years – that I consulted on in 1997. And 1998. And 1999… I actually like a lot of what I see in the newest makeover (more […]