All posts tagged promotions

News boxes get arty in Atlanta

[Related post: Inside the Creative Loafing redesign and a first peak at live pages.] [ATLANTA] Redesigns should be a chance to have a little fun, interact with the community, and generate “buzz” in new ways. I loved Creative Loafing’s outreach to the Atlanta arts scene, inviting notable artists to paint news boxes around town. Below is […]

Trib doubletruck delivers “community report”

[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]

Does your newspaper’s marketing suck? Probably

[Samples of marketing campaigns we have produced for client newspapers. Click above to review more.] [FIRST IN A SERIES ON MARKETING NEWSPAPERS] Recently I spoke in San Antonio at a conference for publishers held by The Inland Press Association. During my session titled “Don’t  Just Redesign – REINVENT!”  I included some excerpts from marketing campaigns […]