All posts tagged readers

Goodbye to a lover (mostly) of local newspapers

[Mom and dad read the daily papers. Photo circa 1980s.] La Porte County (Indiana) newspapers may have lost their most faithful reader with the passing of my mom, Carolyn Reason, on Thanksgiving Day. Sadly, crosswords will now go unsolved. Typos will go undiscovered. Comics, columns and coupons will go unclipped; the tomfoolery of local officials […]

Marketing campaigns for newspaper, magazine redesigns

One of the primary reasons clients seek out my services is that I approach design from a content and usership standpoint. Trained as a journalist, and having spent many years working closely with newspaper and magazine clients, I understand clearly that every client has a good story to tell – whether this is an annual […]

Trib doubletruck delivers “community report”

[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,” teasing to a doubletruck house ad inside. Since I had been blogging about newspaper marketing for several days, the timing piqued my interest. It’s more like […]

Orlando redesign:
What a difference a decade makes

The heated debate over the Orlando Sentinel’s in-house redesign (which launched today) brings a flood of memories of a redesign there – the paper’s first major overhaul in many years – that I consulted on in 1997. And 1998. And 1999… I actually like a lot of what I see in the newest makeover (more […]