All posts tagged readership

2011 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design, launched in 1997!) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, […]

Newspaper redesign today:
Start at the bottom line

Now is not the time to be closed-minded in our thinking about new ways to generate revenue, and the newspaper redesign process needs to evolve to make this a huge priority, from the absolute starting point of a project (including search for a consultant), not three months after the debut of a new look.

A “save the newspapers” ad campaign: Marketing gurus respond

[SECOND IN A SERIES ON MARKETING NEWSPAPERS] Updated, with links to promising smaller-market ad campaigns at bottom. Just a day after posting some thoughts about the state of newspaper marketing, along comes the above campaign by The Newspaper Project promoting … appreciation of the printed word. (Click to enlarge.) While I had my own instant […]