[Summer 2013] Capital Ideas, the magazine of ideas and analysis from the Booth School of Business at University of Chicago, has redesigned to adopt a sharper editorial focus, with a new look that emphasizes information over decoration. I have been working for several months with editors Hal Weitzman and Emily Lambert, in the school’s new department of Intellectual […]
This year has brought several inquiries about focus groups: Do I offer this service? When does such research make sense? What kinds of things are worth testing?