All posts tagged tabloid

In Cincinnati, strategic prep
for the new ‘super compact’ format

The current Enquirer page size, left, compared with approximate dimensions of the ‘super compact’ canvas, right. The design is expected to change substantially. [CINCINNATI, Ohio] I’ve just returned from an invigorating three days helping to advise the staff of The Cincinnati Enquirer on the paper’s conversion (around October 2012) to a smaller format called “three around/ [...]

A business newspaper redesigns
‘from a position of strength’

[The first live edition of the redesigned newspaper. From the logo to the body text, all type was reconsidered. For the first issue, a more magazine-like centerpiece was planned to grab attention. See additional design variations in prototypes below, and compare the new look to the old look from recent issues.] [LITTLE ROCK] Arkansas Business, [...]

2011 forecast: When does a newspaper redesign make sense?

One of the most popular pages on the companion site to this blog (Ron Reason News Design, launched in 1997!) has been my Q&A on when and how to hire a newspaper redesign consultant. I’ve just updated it to reflect the very different consulting approaches my clients have asked of me within the last year, [...]

Innovation in U.S. papers: Where is it? How to define it?

>> How do we define innovation in newspapers? It’s tricky. Let’s start by giving credit to those trying bold new ways to connect with audiences. Here’s a look inside some very different print publications: a Seattle alt-weekly, the San Francisco literary publisher McSweeney’s, and the Chicago Tribune. One of the fun things about being a [...]

Advertising innovation requires a systematic approach

I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a [...]

7 Things to Love About The Stranger:
An Illustrated Guide.

My client newspapers do not always find it helpful for me to just show up and offer my No. 1 piece of consultatory advice: “Stop being so boring,” bop them over the head (Dogbert-style) with a rolled-up newspaper, and leave. They say: Ron, we want specifics. We want role models to aspire to. I share [...]

Want more zip?
Grade your publication’s spirit

Great conversations with creative directors and production managers here in Toronto, with the Association of Alternative Newsweeklies. There aren’t a huge number of the art folk here, but they are smart and passionate about their papers, digital products and overall brand. Several have shared this concern: with the tightening of news hole, and down sizing [...]

An alt-weekly wish list: Editing, design, spirit

[Newer Post: 7 Things to Love About The Stranger: An Illustrated Guide.] More thoughts from a weekend immersion in the world of alternative weekly newspapers. Fun crowd with lots of talent, energy, and passion, despite the challenges of the current economic climate. Here’s a little fantasizing about where I’d take them in a perfect world [...]

A new START for Atlanta’s alt weekly

CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and [...]

Tuning up your newspaper, or your newsroom? Consider these new services

The time (or your budget) may not be right for a full redesign, but a number of smaller efforts may help you serve readers and advertisers better in this challenging market.