All posts tagged tabloid

Advertising innovation requires a systematic approach

I feel strongly that innovative solutions for advertisers have to be a part of any news redesign (and it’s often the starting point of my process). Why just move things around or dress them up, when you can improve the financial health of the enterprise? This blog post walks you through how we created a […]

Want more zip? Grade your publication’s spirit

Great conversations with creative directors and production managers here in Toronto, with the Association of Alternative Newsweeklies. There aren’t a huge number of the art folk here, but they are smart and passionate about their papers, digital products and overall brand. Several have shared this concern: with the tightening of news hole, and down sizing […]

An alt-weekly wish list: Editing, design, spirit

[Newer Post: 7 Things to Love About The Stranger: An Illustrated Guide.] More thoughts from a weekend immersion in the world of alternative weekly newspapers. Fun crowd with lots of talent, energy, and passion, despite the challenges of the current economic climate. Here’s a little fantasizing about where I’d take them in a perfect world […]

A new START for Atlanta’s alt weekly

CREATIVE LOAFING REINVENTS, FROM ATTITUDE TO AD INNOVATIONS [June 10, 2010] “Would you describe your paper as more of a lecture, or a conversation?” That was the question I asked Editor Mara Shalhoup, after I was first invited to consult on the redesign of Atlanta’s Creative Loafing – one of the nation’s better known and […]

Tuning up your newspaper, or your newsroom? Consider these new services

The time (or your budget) may not be right for a full redesign, but a number of smaller efforts may help you serve readers and advertisers better in this challenging market.

When Type Attacks

A good tabloid knows: often the headline IS the story.

Measure of success:
Proof is in the pages

AND, A 22% CIRCULATION INCREASE! * Nothing pleases a consultant more than seeing marked growth in the design and editing of a client newspaper at the six-month mark, when the stress of launch is well behind and everyone should be hitting his stride. I have had the chance to review a number of weeks of […]

The view from inside the newsroom, when the big story blows up

[Nairobi, Kenya] There’s nothing quite like being in a newsroom when news breaks, and that’s one thing I miss about life as a full-time journalist. As a consultant, I have to take that excitement as I can get it, while on-site working with my client news organizations. My current visit with The Standard in Nairobi, […]

The new Trib tab: How’d they do that?

[Chicago] It’s a big week of change and not just in D.C. Here in Chicago, newspaper readers like me woke up today to another innovation from the Tribune – a new compact format of the daily newspaper. (The company’s tabloid sibling, Red Eye, has been around for a while, but it’s a different creature: a […]