All posts tagged teases

Do page-one teasers boost single copy sales?

From the mailbag this week, another editor writes to ask if  promos (throws, teasers) in the mast or nameplate area really boost single copy newspaper sales: Mr. Reason, We are examing how we use banners/teasers on our front page to make sure they are as effective as possible. Right now we often rely on a […]