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Online Design & Rethinking | Custom Staff Training/Client Portfolio | Tips, Articles, Resources Marketing Services | "Design With Reason" Blog | Bio/Contact ![]()
Why have top news organizations (as well as many smaller titles) worldwide hired me for startup designs, relaunches, marketing campaigns, and newsroom training programs? It's simple. I understand news design from a content standpoint. I brainstorm ideas to generate new revenue streams. I train and inspire teams of journalists, artists, technicians, managers and ad reps to work together to produced converged news and advertising products, efficiently and creatively. Though trained as a writer and editor, I have 20 years of unique experience in news design and consulting. All my projects are collaborative with your team, and I transition quickly from the newsroom to the boardroom, from the art department to the ad department. Previously I served for five years as Director of Visual Journalism at The Poynter Institute for Media Studies, where I remain a Faculty Affiliate. Previously I was an editor and designer at the St. Petersburg Times, and taught at the University of South Florida in Tampa and at the Ringling College of Art and Design in Sarasota. I am a frequent speaker for groups such as the Society for News Design. I am based in Chicago and travel to clients as needed. For more specifics about my background, see below, or visit my Linked In profile. You can also follow me on Twitter. | |||
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TEACHING EXPERIENCE: Poynter Institute for Media Studies: I have served since 2000 as a Faculty Affiliate, teaching in various seminars each year. Visit the Poynter web site or ask me for more information. Previously, I was a fulltime faculty member as Poynter's Director of Visual Journalism from 1994 to 1999, I supervised and taught in professional training programs for newspaper and web design, graphics, illustration, typography, photography and leadership. I also published, conducted industry outreach, and researched visual journalism issues, and taught in management, writing and editing, and ethics courses as well. University of South Florida (Tampa, Fla.): instructor, mass communications department. Taught newspaper and publication editing and design, 1987-1989 Ringling College of Art and Design (Sarasota, Fla.): instructor, department of graphic and interactive design. Taught typography and advanced graphic design studio courses, 1989-1991 |
CONSULTING
EXPERIENCE: Redesigns. I have worked as a consultant for numerous newspaper companies, with current or past clients including The Dallas Morning News, Orlando Sentinel, The Harvard Crimson, Boston Herald and more. Link here to a complete list of newspaper redesign clients and case studies. Also visit my blog where you will find a variety of essays and case studies on newspaper redesign and relaunch.Email me for references or additional samples. Newsroom Training. I provide custom management consulting and on-site staff development programs including slide presentations, group and one-on-one critiques, workshop discussions, hands-on exercises, and individual leadership development counseling. Training and management consulting clients have included small U.S. papers as well as the largest newspapers in Brazil, Denmark and Singapore. Link here to a list of newspaper training clients and an outline of topics addressed. I also have been an invited speaker to journalism institutes in Denmark, Iceland, Germany and Russia, and to universities including my alma mater, Indiana University- Bloomington, for whom I co-directed a Knight Foundation weeklong workshop of faculty and grad student development. To inquire about availability for speaking engagements or other workshops, email me here. |
NEWSPAPER
WORK EXPERIENCE: St. Petersburg Times: 1985-1994, various positions including design director, page one design editor, regional news editor, copy editor. This paper is regularly ranked among the best and most progressive newspapers in the U.S. Washington Post: Dow Jones Newspaper Fund editing fellowship on the National Desk EDUCATION: Indiana University- Bloomington: Bachelor's degree in Journalism. In 2008, I was appointed to the Alumni Advisory Board to the Dean of the School of Journalism, which meets twice yearly to advise Dean Bradley Hamm on the evolution of the program. "Ron is a creative, thoughtful, detail-oriented designer who possesses one of the quickest minds I have ever worked with. Whether he was minutes from a pressure-packed late-night deadline or was working on something that required long-term project management, Ron always maintained a sense of calm and purpose that made working with him a pleasure. He's a wonderful teacher as well. And he's an innovator who was (and is) often ahead of trends. I still to this day look to him for inspiration and guidance when I'm in need of a creative fix." [Anne Glover, AME/Features, St. Petersburg Times] ![]() |
C0NTACT INFORMATION: E-mail: click here or email ron@ronreason.com Postal/Shipping: 540 W Aldine Ave. Chicago, IL USA 60657 Phone: 1-773-562-7464
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